Promotion/Marketing:
- Portfolio Development
- Business Cards
- Art post cards
- Fliers
- Promo packets for prospective venues
- Mailing List management of more than 500 collectors, galleries, and other venues
- Photography: Slides of Work and Artist Photo Shoot (Photographer: Don Lawson)
- Matting/Framing Artwork
- Venues/Exhibition locations (galleries, coffeehouses, restaurants, book stores)
- Opening Receptions
- Press Releases
- Articles/Interviews/Reviews
Business Consultation:
- Filing for a Sales and Use Tax Permit
- Collecting and paying Sales Tax
- Filing for an assumed name or dba (doing business as)
- Reviewing and drafting contracts and commissions
- Setting up Merchant Account for Visa/Mastercard/Discover sales
Artist Profile Development:
- Artist statement (why you create art, where you are coming from with your art)
- Bio (education, media, photo, exhibition history, artist statement)
- Resume: Education, Experience
- Media, style, and concepts
- Bodies of Work (creating conclusive series of your work, categorizing pieces, grouping styles, themes, or media)
- Art Statements (descriptions, stories about your bodies of work, individual pieces)
- Past, Current, and Future exhibitions
- Kudos and quotes (use those compliments!!!)
- Photo Shoot Arrangements (for your bio, portfolio, and web page)
Web Presence:
- Choosing an appropriate domain name
- Domain name registration
- Host and internet service provider search
- Layout and content design of web page
- Development, programming and production of web page
- Maintenance and updates of web page
Financial Advising:
- Investment potential/possibilities (Short-term vs Long-term)
- Prioritization of To Do Items (Now vs Later)
- Identification of Growth Potential
- Cost analysis (Supplies and Advertising)
- Print Production
- Matting/framing and other art-related supplies
- Promotion, Marketing, Advertising
- Transportation and Shipping
- Festival Fees
- Juried Competition Fees
- Opening receptions
- Postage for Mailings
- Web Design and Maintenance
- Photography, Slides
- Portfolio Building
Training/Awards:
- Best of Austin 2000: Critics Pick, Austin Chronicle Best Promotion of One Woman's Work (Liz Guenthner)
- Taking the Leap: Building a Career as a Visual Artist Workshop by Cay Lang, Photographer & Professor
- Marketing Your Art on the Internet Leading Visions Seminar presented by Austin Visual Arts Association
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